M'zaka zingapo zapitazi, makamaka m'makampani ogulitsa malonda, matumba apulasitiki akhala akugwiritsidwa ntchito kwambiri.Kugwiritsiridwa ntchito pafupipafupi kwa matumba apulasitiki kwadzetsa kuipitsa kwakukulu ku malo athu okhala.Kutuluka kwa matumba a mapepala a kraft kwasintha kugwiritsa ntchito matumba apulasitiki m'mafakitale ambiri.
Kutuluka kwa matumba a mapepala a kraft kwasintha maganizo achikhalidwe akuti kugula kwa anthu kungathe kuchepetsedwa ndi kuchuluka kwa zinthu zomwe zingathe kunyamula ndi manja awiri, komanso zapangitsa kuti ogula asakhalenso ndi nkhawa kuti sangathe kunyamula komanso kuchepetsa zosangalatsa za kugula palokha.
Kungakhale kukokomeza kunena kuti kubadwa kwakraft pepala thumbayayendetsa chitukuko cha malonda onse ogulitsa, koma idawulula kwa amalonda kuti mpaka kugula kwa kasitomala kumakhala kosavuta, kosavuta komanso kosavuta momwe mungathere, simungathe Kuneneratu ndendende kuchuluka kwa ogula angagule.Ndi mfundo imeneyi yomwe idakopa chidwi cha anthu omwe adafika mochedwerako ku zomwe amagula, komanso kulimbikitsa chitukuko cha mabasiketi ogulira m'masitolo akuluakulu ndi ngolo zogulira.
Mu zaka zoposa theka kuyambira pamenepo, chitukuko chakraft mapepala ogula matumbatinganene kuti kuyenda panyanja yosalala.Kusintha kwa zipangizo kwapangitsa kuti mphamvu zake zonyamula katundu zipitirize kuwonjezeka, ndipo maonekedwe ake akukhala okongola kwambiri.Opanga asindikiza zizindikiro ndi machitidwe osiyanasiyana pamapepala a kraft.Pachikwama, lowetsani masitolo m'misewu ndi m'misewu.Mpaka pakati pa zaka za m'ma 1900, kutuluka kwa matumba ogula pulasitiki kunakhala kwina
Imaphimba chikwama cha pepala cha kraft chomwe chinali chodziwika kale chokhala ndi zabwino monga kukhala woonda, wamphamvu komanso wotsika mtengo kupanga.Kuyambira nthawi imeneyo, matumba apulasitiki akhala chisankho choyamba pakugwiritsa ntchito moyo, pamene matumba a ng'ombe pang'onopang'ono "adasiya mzere wachiwiri".Pomaliza, matumba a mapepala a kraft omwe amwalira amatha kugwiritsidwa ntchito poyikapo zinthu zingapo zosamalira khungu, zovala, mabuku, ndi zinthu zowonera-zomvera mobisa "nostalgia", "chilengedwe" ndi "chitetezo cha chilengedwe. ".
Komabe, ndi kufalikira kwapadziko lonse kwa "anti-pulasitiki", akatswiri azachilengedwe ayamba kuyang'ana pamatumba akale a mapepala a kraft.Kuyambira 2006, McDonald's China pang'onopang'ono anayambitsa kraft pepala thumba ndi matenthedwe kutchinjiriza katundu kusunga take-out chakudya m'masitolo onse, m'malo ntchito matumba chakudya pulasitiki.Kusunthaku kwalandiranso mayankho abwino kuchokera kwa mabizinesi ena, monga Nike, Adidas ndi ogula ena akuluakulu amatumba apulasitiki, omwe ayamba kusintha matumba ogula apulasitiki okhala ndi mapepala apamwamba kwambiri a kraft.
Nthawi yotumiza: Sep-19-2022