"Mapepala a Kraft"Ndi mtundu wa zinthu zophatikizika pokonza ndi kupanga thumba. Chifukwa cha kupanga matumba a mapepala a kraft ali ndi zinthu zopanda poizoni, zopanda pake, zachilengedwe, kotero "matumba a mapepala a kraft" amakumana ndi anthu obiriwira nthawi yomweyo. M'malo akuluakulu ogulitsa ndi masitolo akuluakulu kunyumba ndi kunja, "matumba a mapepala a kraft" amatha kuwonedwa paliponse, ali ngati wankhondo wamng'ono, yemwe amatsagana ndi moyo wathu watsiku ndi tsiku, kutithandiza kugawana katundu wa moyo. .
Chiwerengero cha anthu ogula chikhoza kukhala chochepa pa chiwerengero cha zinthu zomwe zingathe kunyamulidwa ndi manja onse amalingaliro achikhalidwe, chifukwa kutuluka kwapepala la kraftmatumba gulu anali wosweka, kotero kuti ogula ambiri alibenso nkhawa kugula zinthu sangakhoze kutenga ndi kuwononga maganizo kugula.Ngati kubadwa kwa kraft pepala matumba gulu kulimbikitsa chitukuko cha malonda lonse ritelo, mwina kukokomeza ena, koma osachepera izo zimasonyeza chodabwitsa kwa bizinesi, ndiko kuti, pamaso kugula zinachitikira kasitomala amakhala pazipita digiri omasuka, mosavuta, chitonthozo, sanganene kuti ogula adzagula zinthu zingati.Izi ndi zomwe zidawonetsa chidwi chazomwe zimagulidwa ndi ogula ndikuyendetsa chitukuko cha ngolo zogulira ndi mabasiketi ogula m'masitolo akuluakulu.
Mu theka lotsatira, chitukuko cha matumba kugula kraft pepala akhoza kufotokozedwa ngati yosalala, kusintha kwa khalidwe la zinthu kuti nthawi zonse kumatheka kumatheka katundu kunyamula mphamvu, maonekedwe a kuoneka bwino kwambiri, kupanga. zamalonda zidzakhalanso zizindikiro zosiyanasiyana, zojambula zokongola zosindikizidwa pa thumba la pepala, m'masitolo ogulitsa mumsewu.Mpaka pakati pa zaka za m'ma 200, kutuluka kwa matumba ogula pulasitiki kwakhala kusintha kwakukulu m'mbiri ya matumba ogula.Matumba ogula apulasitiki okhala ndi mtengo wake wotsika, mtundu wolimba, zowonda komanso zopepuka kotero kuti malo omwe kale anali opanda malire apepala la kraftmatumba ophatikizana ataphimbidwa.Kuyambira nthawi imeneyo, matumba apulasitiki akhala chisankho choyamba cha miyoyo ya anthu, malamba a ng'ombe pang'onopang'ono "adatumizidwa ku mzere wachiwiri".Pomaliza, matumba a mapepala a kraft angagwiritsidwe ntchito m'dzina la "chitetezo cha chilengedwe", "chilengedwe", "nostalgia" m'mabuku ochepa chabe, zovala, zomvetsera ndi mavidiyo mu pepala lokulunga.
Pambuyo pake, pamene mchitidwe wotsutsana ndi kugwiritsa ntchito matumba apulasitiki unakula padziko lapansi, akatswiri a zachilengedwe atembenukira ku matumba akale a mapepala a kraft.McDonald's ku China, kampaniyo idayambanso mu 2006, pang'onopang'ono kupita kumasitolo onse kuti agwiritse ntchito matumba a mapepala a kraft kuti agwire chakudya, m'malo mwa matumba apulasitiki.Ntchitoyi yakhala yankho labwino kuchokera kwa mabizinesi ena, ayamba kugwiritsa ntchito matumba a mapepala a kraft m'malo mwa matumba ogula apulasitiki.
Nthawi yotumiza: Nov-17-2022